Archetype
Guide

The Style Key is my system to help you create your unique personal style. Within the system, I have four Style Keys or quadrants. But within each quadrant, I also have five style archetypes.

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The style archetypes represent their own "flavor" of the quadrant. They share the overall essence and style logic of the quadrant, but they have their own unique perspective. These archetypes help you understand yourself better and to get inspired with style.

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There are twenty archetypes in total and they are described in this free PDF guide. For each archetype, I present some typical objections (why you might hesitate to see yourself in an archetype). I then summarize your most typical style struggles and I give you my two best pieces of style advice, based on my experience with hundreds of clients.

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This guide is free to help you understand your self and the people around you.

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