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Hi, I'm Rita - and I'm here to help you find your best personal style.


What I Do


I teach you how to use my style system (The Style Key) and talk about style from both a technical and an emotional perspective.  I share content on my youtube channel, and my Instagram page. You can also learn from the Style Key Pinterest, and our reddit community.


I've created many learning resources to help you be more stylish and to find an authentic personal style. A free e-mail course, a foundational course, and a mastery course. Find them all on my Resources Page.

individual consultations

I work with clients individually via Zoom. I offer short sessions to help you find your place in my system, and I offer further services for clients who want individualized support, feedback and suggestions. My services are described here. My calendar is currently closed as I am going on maternity leave.

transformative group courses

I love offering group courses where we can grow together. My latest course was called "Revive" and it was a 5-week journey for those coming out of  a style rut. My next course will come after my maternity leave. Announcements are made on my Youtube channel, Instagram page, and mailing list.

Hi, I'm Rita!

I'm here to help you with your personal style

I have been creating style content since 2019 and working with clients since 2021. I teach about style through the perspective of my system, The Style Key.


My approach is to blend the technical side of style (understanding what looks good and why) and the emotional side (understanding what makes us feel good and why).

Style is a tool for us to use. It should be something that makes our lives better.

ethereal sky

Client Reviews

My Style Talk with Rita was amazing. I’ve deeply immersed myself in style/fashion for many years, but our time together opened up totally new avenues for me to explore. Her reflections made me see myself in a completely new light. And yet, she also saw a piece of me that I didn’t know others could see-one that I’d not fully dared to believe was truly mine. For that, I’m so thankful.


Rita is so heart-centered, genuine, creative, compassionate, and body-positive. 

You can tell when a person is letting their inner spark/soul/Divine/whatever you call it flow through them in their life and work. Rita is one of those people. She is the real deal.

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