I love clothes. I love browsing online, reading style blogs, visiting cool stores. I notice what people are wearing everywhere including super random things like the sock choices at my kid's preschool.
I love clothes. I love browsing online, reading style blogs, visiting cool stores. I notice what people are wearing everywhere including super random things like the sock choices at my kid's preschool.
But what I love most isn't the clothes themselves. It's what clothes can do for us. I love seeing what happens when someone finds their style and it clicks.
But what I love most isn't the clothes themselves. It's what clothes can do for us. I love seeing what happens when someone finds their style and it clicks.
I’ve worked with more than 800 people and I just love that moment when someone actually finds their yes. When they say "Oh…. of course I deserve new shoes that actually feel comfortable to wear."
I’ve worked with more than 800 people and I just love that moment when someone actually finds their yes. When they say "Oh…. of course I deserve new shoes that actually feel comfortable to wear."
And when I can help you translate that yes into actual clothes, that's the biggest blessing. I love to see the glow-up. It's not in photos. It's in the way my clients live their lives. With more comfort, more ease, more joy.
And when I can help you translate that yes into actual clothes, that's the biggest blessing. I love to see the glow-up. It's not in photos. It's in the way my clients live their lives. With more comfort, more ease, more joy.
I think the world is heavy right now. But it's also full of love and beauty, and I think it’s important that we add as much good to the world as we can. That's style work for me. It's about adding to the good. Making our world more beautiful and honest, one person at a time.
I think the world is heavy right now. But it's also full of love and beauty, and I think it’s important that we add as much good to the world as we can. That's style work for me. It's about adding to the good. Making our world more beautiful and honest, one person at a time.
How I Got Here
How I Got Here
I started Style Thoughts by Rita as a YouTube channel in 2019 because I wanted to do something fun and to connect with there people who like style. The project has grown on its own from there. I developed the Style Key system (together with my sweetheart husband Meradj) and I've refined it through working with hundreds of people.
I started Style Thoughts by Rita as a YouTube channel in 2019 because I wanted to do something fun and to connect with there people who like style. The project has grown on its own from there. I developed the Style Key system (together with my sweetheart husband Meradj) and I've refined it through working with hundreds of people.
My background is in academic social research, which mostly shows up in how I think. I want to understand why something works, and I find it so satisfying to explain things in a way that truly clicks for other people.
My background is in academic social research, which mostly shows up in how I think. I want to understand why something works, and I find it so satisfying to explain things in a way that truly clicks for other people.
My Own Style
My Own Style
People always ask, so: I use the Right Up style key. This was so helpful to figure out. I used to do a lot of random browsing and so much random buying/returning. Now it's all flowing beautifully.
People always ask, so: I use the Right Up style key. This was so helpful to figure out. I used to do a lot of random browsing and so much random buying/returning. Now it's all flowing beautifully.
I like to move with the seasons of the year and create poetic visual concepts for each one ("the sacred hush", "trusting softness"), working with a mix of pieces I already love and a few new finds. There are some things I consistently love: floral motifs, sparkle accents, fun shoes, a cohesive head-to-toe look.
This is what I want for you too. Not my specific style! We're going to find yours. But I want to get you that feeling of knowing how your brain works and trusting it and enjoying the result.
This is what I want for you too. Not my specific style! We're going to find yours. But I want to get you that feeling of knowing how your brain works and trusting it and enjoying the result.
Where to go from here
Where to go from here
I'm based in Stockholm, Sweden and I work with clients worldwide over video.
I'm based in Stockholm, Sweden and I work with clients worldwide over video.
Find Your Style Key
If you want to get to know my work, start with the Style Key. Two simple questions that help you dress like you.
If you want to get to know my work, start with the Style Key. Two simple questions that help you dress like you.
get the free Guide →
get the free Guide →
Threshold Styling
Threshold Styling
I help you see yourself clearly and dress from that place. Three months together so we can create real change without any rush or stress.
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book a free call →
read more +
book a free call →
