Style Key First Step | Style Thoughts Rita

Welcome to
The Style Key

Here's what I believe:

You have gifts. Real and important gifts.
Each of us carries unique energetic strengths.

We each have something wonderful that lives within us.

But most of us never really get to know these gifts!

They are there, and we can glimpse them, but they need our attention and care.

Style is a beautiful tool to do that.

Because clothes are magic. Everyday, tangible, creative magic.

And your style process is your way of owning that magic.

Most style advice is focused on your body shape, looking "flattering"

or on helping you develop your taste. I think those things are useful.

But my approach goes a different direction, into the style process.

When you don't have the right process, style drains you. It costs you time and energy.

When you find your process, style becomes rewarding.

That's what I want for you.

This might sound complicated—but I promise, it's not.

It’s deep, yes. It's a new way of looking at style, yes.

But it's also intuitive and even quite simple.

The Style Key is helps you to understanding your energy and instincts.

It teaches you a set of techniques that you can use when you want to get inspired, shop for new pieces,

create new outfits, or improve and evolve your look.

I’ve put tremendous care into designing materials that help you to understand and use this system.

I've refined both the system and my educational materials with feedback from hundreds of people

including clients, my youtube viewers, and members of our reddit community.

On this page you can download a gorgeous guide which will introduce you to my work.

You’ll learn:

Why style so often feels confusing or frustrating—and how to make it feel enjoyable and easeful
How to start noticing your own patterns—what draws you in, what shuts you down, and what actually feels right
The four intuitive and emotional approaches to personal style
What your next step might be (if you want to go deeper)

This is a gentle and clear introduction to a very deep system.
And there’s so much more, if you want more.

The Style Key helped me put words to things I’ve always felt but never known how to explain. It was like turning on the lights in a room I didn’t know I had.

We’ve been told that style is shallow.

And maybe part of you still believes that.

But it’s not true.

Above, I said style is magic.

Actually, I’ll go even further: style is sacred.
It’s a form of devotion—to your truth, your heart, and your soul.

It’s honestly kind of wild to me, yet I've seen it over and over again.

How the right pair of shoes, or a tiny necklace,
can completely change how someone sees themselves.
How taking five minutes in the morning to braid your hair or put on perfume
can be an act of courage and love.

That’s why I’ve spent years creating and refining this system.

It's a unique approach to style.

It’s a reminder that style is supposed to feel good. That you deserve to feel good.
And that your gifts—the way you are—deserve to be celebrated.

If you’re curious about this new approach to style, I’d love to send you my guide.
Just enter your email below to begin your Style Key journey.