Style Thoughts by Rita

Transformational Archetypes

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Transformational Archetypes

A 6-week journey that uses your personal style archetype to help you dress more like yourself and to support the changes already happening in your life.

It begins with a personal hour with me. After that, you receive six weeks of course materials. There's also an optional midpoint gathering and closing call for the whole group.

On this page, I want to tell you all about the course: what we do, how it works, and how to join.

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the why

Something in your life is changing. You can feel it — even if you can't quite name it.

Maybe it's something you could point to: a new job, a move, the end of a relationship, a baby who's no longer a baby, a milestone birthday. Or maybe it's quieter and harder to language, like a new level of self-love, finally wanting to take up space, learning your own voice.

You can be deep in that transformation while everything on the outside still looks the same. You're changing, but your outside still looks like the person you used to be. And you might be waiting to feel more ready, to have more time, to be more sure. You might be waiting to let yourself look like the person you're becoming now.

I've been there myself. I've crossed so many thresholds in life: big moves, career changes, relationship changes, becoming a mom. Honestly it's been a lot in my life and I've used style as a helpful tool to navigate it all. I've also had the privilege of being there with so many people as they step out of what has been and into what's arriving.

And from all these experiences, I know one thing for certain:

You cannot rush real transformation.

The biggest shifts often start in a way that's not very visible, or a way that we are quick to dismiss. The way your heart starts softening when you put on a favorite color. The way you start reaching for more patterns after years living in simple clothes. The way you notice yourself in the mirror and meet yourself with a smile instead of a critique.

This course is about transformation through style. We're not chasing an impressive before and after photo. The course is about becoming more yourself — and learning how to use style as a supportive and powerful tool in that unfolding.

We are going to move gently and carefully. There's going to be space for insight and genuine self-connection. And everything we do will serve two core aims:

✦ To help you grow at a pace that feels right for you, in a direction that feels true to you.

✦ To give you style tools you can return to again and again as your transformation continues.

You're becoming someone new. Let your style help you get there.

what past participants say

"How do I live in a world where this is a thing and I get to do it?" That's what I said to my partner right after the course ended. This course was literally magical — there were myths and rituals and talismans — and at the same time it was very accessible and practical. I had many powerful insights, many moments of joy, connection, tenderness, challenge, growth, and wonder. If I had to choose one word to describe this course it would be: heart-opening.— Hope, Round One

Rita's ability to see people is like magic. At first I was like "this isn't me! I'm not a Main Character!" Then I was like "Wait, how does she know all of this about me?" And I was so impressed by how much I got out of the course given what I put in. It's like Rita says: the work feels simple but then it just stays and grows with you all week. I've gained so much confidence. I realized I've been shy about taking up space because of my stature and some past experiences. Now I've given myself permission to be the Main Character in my own life. I'm getting compliments on my style and most importantly I feel so much more confident and so much more ME.— Larisa, Round Two

This is a truly powerful and transformative experience. Everything about the process encouraged me to see my style as a mirror of self-awakening — a steadying anchor in my life. Style began to serve me, rather than cause anxiety and self-doubt. Despite the power of it, the course was also one of the gentlest experiences I've had. I would recommend Transformational Archetypes to anyone who wants to use style as a vehicle for exploring their inner world, or wants to turn style confusion into an initiation of building confidence and self-love.— Amy, Round Two

It's honestly hard to articulate just how much your course has impacted both my style and my life. I feel so much more confident and free in my casual, comfortable style. I've realized the ways I was holding myself back — like confusing "ease" with defaulting to old T-shirts instead of intentionally using my closet to support an easier, more aligned life. I've been listening to my intuition more when getting dressed. Some of the lessons have extended far beyond clothing.— Heidi, Round Three

a course that meets you where you are

A personal, one-hour consultation with me

Before the course begins, you will have a private, one-hour conversation with me. A deep, unhurried conversation where we talk about you, and your archetype or archetype blend. We'll discuss your specific transformation, your relationship with style, and exactly how this course can serve you most deeply. If you would like, this conversation can be recorded so you can return to it in the future. This personal consultation is the heart of the course, and everything you do follows from it.

Self-led experience with a shared rhythm

After your personal consultation, the six-week course begins on the same date for everyone. Each week, you will receive a new lesson, reflection prompt, styling practice, and set of micropractices.

We will also meet for two optional live group gatherings: a midpoint check-in during Week 3 and a closing integration call during Week 6. These calls offer space to ask questions, reflect on what you’re discovering, and hear from others moving through the experience alongside you.

You can participate in the calls as much or as little as you wish. I’ll also be available via email throughout the course for questions, reflections, and support.

The Structure: Mirror, Portal, Guide

We will work with your Style Key archetype in three phases.

Mirror

The archetype helps you see yourself in a way you haven't quite seen yourself before. The archetype guide talks about the gifts, the growth path, the challenges. Every person who reads the guide sees something slightly different there. In this part of the course we consider your energetic gifts, how your style might be currently limiting those gifts, and how you can use style to cultivate those gifts.

Portal

You've identified the gifts, the longing, the growth path. But are you allowed to go there? What would that look like? In this part of the course we linger in this archway, thinking about who you've been and who you want to become. You will give yourself permission to step through this change, and your archetype will give you concrete help in the process.

Guide

Finally, your archetype becomes a companion. She's an imagined and yet deeply felt presence who is available to give you genuinely useful guidance. We explore visual inspiration, wardrobe rituals, and talismans. You will try new things and new ways of approaching the things you have. And you will build a lasting relationship to the archetype that continues long after the course.

how the course unfolds

This course has been meticulously designed to give you a deep experience that's very hands-on and active. Each week you will receive a written lesson and an audio lesson (with transcripts). This guides you through the work of the week.

The work of the week is in two parts: there is a reflection prompt and a styling exercise. Both of these are designed to be fun, enjoyable, and manageable... and also to linger with you as you go through the week. You need about 2 hours a week to dedicate to the active work of the course, but you will probably want more time for reflection, repeating practices, etc.

In addition to the reflection and styling practices, each week also includes 7 micropractices. You can do one each day or pick just a couple to do throughout the week. These micropractices take just 5 minutes or less and yet they are one of the most transformative tools I've ever developed. As Amy put it:

"they let you engage with the power of the course even when life is chaotic."

Because everyone moves through the course together, you’ll also have two opportunities to gather live: once halfway through and once as the course comes to a close. The calls add connection and momentum, but all of the core course materials remain available to complete in your own time.

I am available via email throughout the course for questions, reflections, and support. I send out questions and prompts to make it easier to reach out. Some people prefer to do the course alone. Some are in contact with me weekly. Whatever feels best for you.

At the start of the course, you will receive your Week 1 materials and the archetype guide(s).

And after the course ends, you will receive all 20 of the archetype guides and a beautiful overview so you can explore any of the archetypes to your pleasure. You'll also have the opportunity to work deeper with me 1:1 to bring your archetype into your closet.

what you create

The goal is for you to use the archetype to understand your becoming and to do something tangibly different with your style. Here's what you'll actually make along the way:

A clear name for your gift. Instead of a vague sense that you have "something," you'll name one real gift your archetype reveals, with actual evidence from your life.

Your threshold story. We'll do a short, clear writing activity where you put words on your becoming, and rather than being this sprawling internal thing, it becomes something you can hold.

A named fear, and your own answer to it. Instead of a nameless resistance that steers your choices from behind the scenes, you'll put words to the one fear that comes with stepping into your becoming — and create your response to it: a promise, a memory, a mantra.

A ritual that's yours. You'll design one small, doable ritual — around getting dressed, shopping, or your closet — that turns "I should really do something about my mornings" into something you actually do, and that marks this change as something that matters.

One real practice you actually live. You'll take a single practice from your archetype guide and translate it into a concrete action in your real life, and try it on.

A talisman of your becoming. You'll find (or go get) one real piece that's a bridge into your new chapter. Something you can actually wear, now.

A clear picture of who you're becoming, six months on. You'll capture an ordinary morning as her, so a fuzzy hope becomes a direction you can keep moving toward.

Proof, from your own life, that you already know how. In the final week you'll get dressed as her day after day, with a sentence each day about why it fits. This becomes a real record that the becoming is already underway.

dates and detail

When the course runs

Transformational Archetypes runs a few times a year, in small rounds limited to 15 participants. Spots tend to fill very quickly. Waitlist members hear first.

Waitlist enrollment for the next round opens on Friday, September 18. Public enrollment opens on Monday, September 21 and remains open until all places are filled.

Transformational Archetypes runs a few times a year, in small rounds limited to 15 participants. Spots tend to fill very quickly. Waitlist members hear first.

Waitlist enrollment for the next round opens on Friday, September 18. Public enrollment opens on Monday, September 21 and remains open until all places are filled.

Your personal consultation

Before the course begins, you will have a private, one-hour consultation with me. Consultations for this round take place between September 22 and October 9.

After enrolling, you’ll receive a link to choose your consultation time. Once we’ve had our conversation, you'll receive your archetype guide.

The six-week course

Everyone begins the course together on Monday, October 12. You will receive a new lesson and set of practices each Monday for six weeks.

We will also have two optional live group gatherings:

A midpoint check-in on Sunday, November 1 at 19:30 Stockholm time
A closing integration call on Sunday, November 22 at 19:30 Stockholm time

The calls offer a place to ask questions, share what you’re discovering, and feel the momentum of moving through the course alongside other participants.

They are completely optional, and all of the core course teaching is included in your weekly materials.

Calendar invitations will display the call times in your local time zone.

What you pay

$500 USD

Pay in full, or split into two equal monthly installments.

previously asked

Do I need to know my style key or my archetype?

You do not need to know your style key or be confident about your archetype choice. I work with exactly where you are. I will ask you to prepare for our individual consultation by getting a basic awareness of the system, but it's my role to help you find your archetype.

What if I start the course and then realize my archetype isn't actually working for me?

This happens, and it's not a problem whatsoever. You just email me, and then we figure out which archetype might be a better fit for you. Listening to your own signals is an important part of the skills we're developing in the course, and we will make sure you have a good course experience.

What if life gets busy during these six weeks?

I designed the course at a period in my life when my life was extremely busy, and past participants have told me they really appreciate the flexibility of the course design. Of course, you can always put the course on hold and come back. But the reason I send you one lesson each week, rather than giving you everything at once, is to help you genuinely move through the experience during these six weeks—however these six weeks of your life actually unfold.

The live calls are optional, and you can participate in the course in the way that works for you.

Do I need to attend the live group calls?

No. The midpoint and closing calls are optional opportunities for reflection, questions, and connection. All of the core teaching and practices are included in the weekly course materials, and you can have a complete experience without attending live.

Can I keep working with you after the course?

After the course, you’ll have the option to continue with Your Archetype Meets Your Closet, a 1:1 experience where we apply what you’ve discovered to the clothes you actually own. I share the full details inside the course.

Join the course

The course is closed for enrollment. Enrollment opens on September 21 for the six-week course beginning October 12.

If you're feeling the pull, I would be so honored to have you. Click the links below to join the class.

pay in full to join the course→

split payment into two (monthly) installments →

I can't wait to witness who you're becoming.

With Love,

Rita

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© 2026 "Style Thoughts by Rita"

by Maya Rita Stark