Transformational Archetypes

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Transformational Archetypes

A six-week personal style course for times when something in your life is changing. You’ll use your Style Key archetype to understand what wants to emerge, notice what is getting in the way, and make tangible changes in the way you dress.

A six-week personal style course for times when something in your life is changing. You’ll use your Style Key archetype to understand what wants to emerge, notice what is getting in the way, and make tangible changes in the way you dress.

It begins with a personal hour with me. After that, you receive six weeks of course materials. There's also an optional midpoint gathering and closing call for the whole group.


On this page, I want to tell you all about the course: what we do, how it works, and how to join.

join the waitlist →

join the waitlist →

the why

the why

Something in your life is changing. You can feel it — even if you can't quite name it.

Something in your life is changing. You can feel it — even if you can't quite name it.

Maybe it's something you could point to: a new job, a move, the end of a relationship, a baby who's no longer a baby, a milestone birthday. Or maybe it's quieter and harder to language, like a new level of self-love, finally wanting to take up space, learning your own voice.

Maybe it's something you could point to: a new job, a move, the end of a relationship, a baby who's no longer a baby, a milestone birthday. Or maybe it's quieter and harder to language, like a new level of self-love, finally wanting to take up space, learning your own voice.

You can be deep in that transformation while everything on the outside still looks the same. You're changing, but your outside still looks like the person you used to be. And you might be waiting to feel more ready, to have more time, to be more sure. You might be waiting to let yourself look like the person you're becoming now.

You can be deep in that transformation while everything on the outside still looks the same. You're changing, but your outside still looks like the person you used to be. And you might be waiting to feel more ready, to have more time, to be more sure. You might be waiting to let yourself look like the person you're becoming now.

I've been there myself. I've crossed so many thresholds in life: big moves, career changes, relationship changes, becoming a mom. Honestly it's been a lot in my life and I've used style as a helpful tool to navigate it all. I've also had the privilege of being there with so many people as they step out of what has been and into what's arriving.

I've been there myself. I've crossed so many thresholds in life: big moves, career changes, relationship changes, becoming a mom. Honestly it's been a lot in my life and I've used style as a helpful tool to navigate it all. I've also had the privilege of being there with so many people as they step out of what has been and into what's arriving.

And from all these experiences, I know one thing for certain:

And from all these experiences, I know one thing for certain:

You cannot rush real transformation.

You cannot rush real transformation.

The biggest shifts often start in a way that's not very visible, or a way that we are quick to dismiss. The way your heart starts softening when you put on a favorite color. The way you start reaching for more patterns after years living in simple clothes. The way you notice yourself in the mirror and meet yourself with a smile instead of a critique.

The biggest shifts often start in a way that's not very visible, or a way that we are quick to dismiss. The way your heart starts softening when you put on a favorite color. The way you start reaching for more patterns after years living in simple clothes. The way you notice yourself in the mirror and meet yourself with a smile instead of a critique.

This course is about transformation through style. We're not chasing an impressive before and after photo. The course is about becoming more yourself — and learning how to use style as a supportive and powerful tool in that unfolding.

This course is about transformation through style. We're not chasing an impressive before and after photo. The course is about becoming more yourself — and learning how to use style as a supportive and powerful tool in that unfolding.

We are going to move gently and carefully. There's going to be space for insight and genuine self-connection. And everything we do will serve two core aims:

We are going to move gently and carefully. There's going to be space for insight and genuine self-connection. And everything we do will serve two core aims:

✦ To help you grow at a pace that feels right for you, in a direction that feels true to you.

✦ To give you style tools you can return to again and again as your transformation continues.

You're becoming someone new. Let your style help you get there.

You're becoming someone new. Let your style help you get there.

what past participants say

what past participants say

It's honestly hard to articulate just how much your course has impacted both my style and my life. I feel so much more confident and free in my casual, comfortable style. I've realized the ways I was holding myself back — like confusing "ease" with defaulting to old T-shirts instead of intentionally using my closet to support an easier, more aligned life. I've been listening to my intuition more when getting dressed. Some of the lessons have extended far beyond clothing.— Heidi, Round Three

It's honestly hard to articulate just how much your course has impacted both my style and my life. I feel so much more confident and free in my casual, comfortable style. I've realized the ways I was holding myself back — like confusing "ease" with defaulting to old T-shirts instead of intentionally using my closet to support an easier, more aligned life. I've been listening to my intuition more when getting dressed. Some of the lessons have extended far beyond clothing.— Heidi, Round Three

Rita's ability to see people is like magic. At first I was like "this isn't me! I'm not a Main Character!" Then I was like "Wait, how does she know all of this about me?" And I was so impressed by how much I got out of the course given what I put in. It's like Rita says: the work feels simple but then it just stays and grows with you all week. I've gained so much confidence. I realized I've been shy about taking up space because of my stature and some past experiences. Now I've given myself permission to be the Main Character in my own life. I'm getting compliments on my style and most importantly I feel so much more confident and so much more ME.— Larisa, Round Two

Rita's ability to see people is like magic. At first I was like "this isn't me! I'm not a Main Character!" Then I was like "Wait, how does she know all of this about me?" And I was so impressed by how much I got out of the course given what I put in. It's like Rita says: the work feels simple but then it just stays and grows with you all week. I've gained so much confidence. I realized I've been shy about taking up space because of my stature and some past experiences. Now I've given myself permission to be the Main Character in my own life. I'm getting compliments on my style and most importantly I feel so much more confident and so much more ME.— Larisa, Round Two

This is a truly powerful and transformative experience. Everything about the process encouraged me to see my style as a mirror of self-awakening — a steadying anchor in my life. Style began to serve me, rather than cause anxiety and self-doubt. Despite the power of it, the course was also one of the gentlest experiences I've had. I would recommend Transformational Archetypes to anyone who wants to use style as a vehicle for exploring their inner world, or wants to turn style confusion into an initiation of building confidence and self-love.— Amy, Round Two

This is a truly powerful and transformative experience. Everything about the process encouraged me to see my style as a mirror of self-awakening — a steadying anchor in my life. Style began to serve me, rather than cause anxiety and self-doubt. Despite the power of it, the course was also one of the gentlest experiences I've had. I would recommend Transformational Archetypes to anyone who wants to use style as a vehicle for exploring their inner world, or wants to turn style confusion into an initiation of building confidence and self-love.— Amy, Round Two

"How do I live in a world where this is a thing and I get to do it?" That's what I said to my partner right after the course ended. This course was literally magical — there were myths and rituals and talismans — and at the same time it was very accessible and practical. I had many powerful insights, many moments of joy, connection, tenderness, challenge, growth, and wonder. If I had to choose one word to describe this course it would be: heart-opening.— Hope, Round One

"How do I live in a world where this is a thing and I get to do it?" That's what I said to my partner right after the course ended. This course was literally magical — there were myths and rituals and talismans — and at the same time it was very accessible and practical. I had many powerful insights, many moments of joy, connection, tenderness, challenge, growth, and wonder. If I had to choose one word to describe this course it would be: heart-opening.— Hope, Round One

a course that meets you where you are

a course that meets you where you are

A personal, one-hour consultation with me

A personal, one-hour consultation with me

Before the course begins, you will have a private, one-hour conversation with me. A deep, unhurried conversation where we talk about you, and your archetype or archetype blend. We'll discuss your specific transformation, your relationship with style, and exactly how this course can serve you most deeply. If you would like, this conversation can be recorded so you can return to it in the future. This personal consultation is the heart of the course, and everything you do follows from it.

Before the course begins, you will have a private, one-hour conversation with me. A deep, unhurried conversation where we talk about you, and your archetype or archetype blend. We'll discuss your specific transformation, your relationship with style, and exactly how this course can serve you most deeply. If you would like, this conversation can be recorded so you can return to it in the future. This personal consultation is the heart of the course, and everything you do follows from it.

Self-led experience with a shared rhythm

Self-led experience with a shared rhythm

After your personal consultation, the six-week course begins on the same date for everyone. Each week, you will receive a new lesson, reflection prompt, styling practice, and set of micropractices.


We will also meet for two optional live group gatherings: a midpoint check-in during Week 3 and a closing integration call during Week 6. These calls offer space to ask questions, reflect on what you’re discovering, and hear from others moving through the experience alongside you.


You can participate in the calls as much or as little as you wish. I’ll also be available via email throughout the course for questions, reflections, and support.

how the course unfolds

how the course unfolds

This course has been meticulously designed to give you a deep experience that's very hands-on and active. Each week you will receive a written lesson and an audio lesson (with transcripts). This guides you through the work of the week.

This course has been meticulously designed to give you a deep experience that's very hands-on and active. Each week you will receive a written lesson and an audio lesson (with transcripts). This guides you through the work of the week.

Each week begins with one clear idea. You reflect on how it appears in your life, then bring it into your actual style through something small and concrete. The work is deliberately manageable, but it is designed to stay with you throughout the week.

Each week begins with one clear idea. You reflect on how it appears in your life, then bring it into your actual style through something small and concrete. The work is deliberately manageable, but it is designed to stay with you throughout the week.

You need about 2 hours a week to dedicate to the active work of the course, but you will probably want more time for reflection, repeating practices, etc.

You need about 2 hours a week to dedicate to the active work of the course, but you will probably want more time for reflection, repeating practices, etc.

In addition to the reflection and styling practices, each week also includes 7 micropractices. You can do one each day or pick just a couple to do throughout the week. These micropractices take just 5 minutes or less and yet they are one of the most transformative tools I've ever developed. As Amy put it:

In addition to the reflection and styling practices, each week also includes 7 micropractices. You can do one each day or pick just a couple to do throughout the week. These micropractices take just 5 minutes or less and yet they are one of the most transformative tools I've ever developed. As Amy put it:

"they let you engage with the power of the course even when life is chaotic."

"they let you engage with the power of the course even when life is chaotic."

Because everyone moves through the course together, you’ll also have two opportunities to gather live: once halfway through and once as the course comes to a close. The calls add connection and momentum, but all of the core course materials remain available to complete in your own time.

Because everyone moves through the course together, you’ll also have two opportunities to gather live: once halfway through and once as the course comes to a close. The calls add connection and momentum, but all of the core course materials remain available to complete in your own time.

I am available via email throughout the course for questions, reflections, and support. I send out questions and prompts to make it easier to reach out. Some people prefer to do the course alone. Some are in contact with me weekly. Whatever feels best for you.

I am available via email throughout the course for questions, reflections, and support. I send out questions and prompts to make it easier to reach out. Some people prefer to do the course alone. Some are in contact with me weekly. Whatever feels best for you.

At the start of the course, you will receive your Week 1 materials and the archetype guide(s).

And after the course ends, you will receive all 20 of the archetype guides and a beautiful overview so you can explore any of the archetypes to your pleasure. You'll also have the opportunity to work deeper with me 1:1 to bring your archetype into your closet.

what you create

what you create

The goal is for you to use the archetype to understand your becoming and to do something tangibly different with your style. Here's what you'll actually make along the way:

A personally meaningful understanding of your core gift. You'll name the quality that you desire and recognize in yourself, and find evidence that it is already yours.

A personally meaningful understanding of your core gift. You'll name the quality that you desire and recognize in yourself, and find evidence that it is already yours.

Clarity about one style pattern that restrains you. You’ll identify something you repeatedly do that makes it harder for your gift to come through, and gently interrupt it.

A direction for your growth, embodied in a talisman. You’ll choose one piece you can wear now that represents the way you are stepping forward.

A clear picture of your real style process. Through a seven-day outfit diary, you’ll notice what genuinely supports you, what creates friction, and what your wardrobe may actually need.

One real practice you actually live. You'll take a single practice from your archetype guide and translate it into a concrete action in your real life, and try it on.

One real practice you actually live. You'll take a single practice from your archetype guide and translate it into a concrete action in your real life, and try it on.

A personal way to return to yourself. You’ll identify what you want to remember when you lose the thread—and finish with seven days of dressing intentionally in your ordinary life.

A personal way to return to yourself. You’ll identify what you want to remember when you lose the thread—and finish with seven days of dressing intentionally in your ordinary life.

dates and detail

dates and detail

When the course runs

When the course runs

Transformational Archetypes runs a few times a year, in small rounds limited to 15 participants. The next round starts in January 2027. Spots can fill very quickly. Waitlist members hear first.

Transformational Archetypes runs a few times a year, in small rounds limited to 15 participants. The next round starts in January 2027. Spots can fill very quickly. Waitlist members hear first.

Your personal consultation

Your personal consultation

Before the course begins, you will have a private, one-hour consultation with me.


After enrolling, you’ll receive a link to choose your consultation time. Once we’ve had our conversation, you'll receive your archetype guide.

The six-week course

The six-week course

Your course starts after the consultation. From there, you will receive a new lesson and set of practices each week for six weeks.

What you pay

What you pay

$500 USD

$500 USD

Pay in full, or split into two equal monthly installments.

Pay in full, or split into two equal monthly installments.

previously asked

previously asked

Do I need to know my style key or my archetype?

Do I need to know my style key or my archetype?

You do not need to know your style key or be confident about your archetype choice. I work with exactly where you are. I will ask you to prepare for our individual consultation by getting a basic awareness of the system, but it's my role to help you find your archetype.

You do not need to know your style key or be confident about your archetype choice. I work with exactly where you are. I will ask you to prepare for our individual consultation by getting a basic awareness of the system, but it's my role to help you find your archetype.

What if I start the course and then realize my archetype isn't actually working for me?

What if I start the course and then realize my archetype isn't actually working for me?

This happens, and it's not a problem whatsoever. You just email me, and then we figure out which archetype might be a better fit for you. Listening to your own signals is an important part of the skills we're developing in the course, and we will make sure you have a good course experience.

This happens, and it's not a problem whatsoever. You just email me, and then we figure out which archetype might be a better fit for you. Listening to your own signals is an important part of the skills we're developing in the course, and we will make sure you have a good course experience.

What if life gets busy during these six weeks?

What if life gets busy during these six weeks?

I designed the course at a period in my life when my life was extremely busy, and past participants have told me they really appreciate the flexibility of the course design. Of course, you can always put the course on hold and come back. But the reason I send you one lesson each week, rather than giving you everything at once, is to help you genuinely move through the experience during these six weeks—however these six weeks of your life actually unfold.


The live calls are optional, and you can participate in the course in the way that works for you.

Do I need to attend the live group calls?

Do I need to attend the live group calls?

No. The midpoint and closing calls are optional opportunities for reflection, questions, and connection. All of the core teaching and practices are included in the weekly course materials, and you can have a complete experience without attending live.

Can I keep working with you after the course?

Can I keep working with you after the course?

After the course, you’ll have the option to continue with Your Archetype Meets Your Closet, a 1:1 experience where we apply what you’ve discovered to the clothes you actually own. I share the full details inside the course.

how to join

how to join

The course is closed for enrollment. Next round of the course opens in January 2027.

If you're feeling the pull, I would be so honored to have you. Please join the waitlist and you'll be first to hear about the course opening.

I can't wait to witness who you're becoming.

With Love,

Rita

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by Maya Rita Stark